National Rate Card
Effective May 1, 2008 (commissionable)

Mechanical Specifications, Terms and Conditions

 
STANDARD 4-COLOR SIZES,
or BLACK & WHITE SIZES
  1 Time 3 Times 6 Times
Full Page $1000 $900 $800
1/2 Page $500 $450 $400
1/4 Page $250 $225 $200
1/8 Page $100 $113 $100
Inside Front / Back $1,500 $1,200 $1,000
2-Page Spread $2,000 $1,800 $1,700

Rates are per issue, for internet-ready copy or film-supplied ads (to be scanned). Additional charges will be made for design, artwork, typesetting and camera work (reductions, reverses, half-tones, film output).
Special position charge: 10% (noncommissionable).

 
Advertising Sizes
Back Cover 800 x 1100 pixels
Full Page 800 x 1100 pixels
2-Page 1600 x 2200 pixels
1/2 Page 400 x 550 pixels
1/4 Page    200 x 275 pixels

Circulation & Demographics

Rates for Travels Through Philadelphia are based on an average monthly online circulation of 180,000. Distribution is Online via the World Wide Web with the majority of hits coming from United States, Canada, Europe, Japan, Australia, Brazil, and the Caribbean.

Year 2008 Ad Deadlines
VOL. 1, No. 1 (JUNE)
Many Reasons to Visit Philly
Space reservations:   May 15, 2008
Copy due:   May 20, 2008
Web date:   June 1, 2008

VOL. 1, No. 1 (JULY)
Sports Throughout Philly
Space reservations:   June 15, 2008
Copy due:   June 20, 2008
Web date:   July 1, 2008
   VOL. 3, No. 1 (August)
Famous Philadelphians
Space reservations:   July 15, 2008
Copy due:   July 20, 2008
Web date:   August 1, 2008

VOL. 4, No. 1 (September)
Local Getaways
Space reservations:   August 15, 2008
Copy due:   August 20, 2008
Web date:   September 1, 2008

VOL. 5, No. 1 (October)
Economic Development
Space reservations:   July 15, 2008
Copy due:   July 20, 2008
Web date:   August 1, 2008


   Research shows that:
 
  • The reader of Travels Through Philadelphia are very loyal -- 65% have revisited for updated information..
  • 55% of our readers are male.
  • 80% are 25 years old or older.
  • 62% are 16-45.
  • 25% are 46-55.
  • 59% are married or living with someone.
  • 52% have household incomes of $40,000 or more.
  • 40% have a 4-year college degree or higher degree.
  • 30% hold or are completing a graduate degree.
  • 80% consume beer or wine.
  • 23% are vegetarians.
  • 70% purchase a minimum of 3 CDs, Online Downloads or tapes per month.
  • 75% purchase products via mail order.
  • 74% use personal computers at home.